Daraz, Nepal’s biggest online marketplace and an Alibaba Group subsidiary, officially announced its annual one-day sale campaign — 11.11, in a press conference held on November 2 at the Kathmandu Marriott Hotel.
The sale will begin on November 11 (Kartik 25) and will end within 24 hours. The highlight of this year’s Daraz 11.11 campaign is 5 crores worth discounts on 11 lakh products and a giveaway of 11 TVS Raider Motorcycles. The Realme GT Neo 2 is also set to exclusively launch on Daraz 11.11 Sale 2021.
During the press conference, Daraz also announced that on November 10, they will organize a GRAND GALA LIVE. The event will be hosted by media personalities Suraj Singh Thakuri and Malvika Subba, who will be joined by 11 other well-known celebrities.
The Gala Live will be live-streamed via the Daraz app. Daraz will use the live stream to provide customers the opportunity to win exciting rewards while also providing them with enjoyment.
Daraz 11.11 Sale 2021 Keynote
The event featured keynote speakers Lino Ahlering, Managing Director, Temple Pyakuryal, Chief Commercial Officer, Arun Phuyal, Head of Payment & Partnerships, and Samjhana Subedi, Chief Customer Officer, Daraz and gave an insight on the company’s preparedness for Nepal’s biggest online sale campaign, 11.11.
“It’s time for 11.11 — the world’s biggest one-day sale. Despite a tough year for the country, our entire team and the 12,000+ sellers on our platform have been working extremely hard. And now we’re glad to share this special day with our customers across Nepal. The best deals, best discount offers, and best entertainment of the year – combined with the best customer experience, this is what 11.11 is all about.”
— Lino Ahlering, Managing Director, Daraz Nepal.
Temple Pyakuryal, Chief Commercial Officer, Daraz, also mentioned this year’s sale would feature exclusive deals and offers on categories such as electronic, fashion, motor, musical instruments, lifestyle, home decor, and more.
He further said that during the campaign, 22 leading national and international brands including Samsung, Philips, Rohto, CG Digital, Lenovo, and 4 from India — Janasya, Misha Fashion, Ustra, Wiresto — as well as exclusive partners TVS, Coca Cola and Sunsilk will be offering special deals on all their products.
“This year’s mega giveaway is going to be the biggest, as with our exclusive partners TVS, we are giving away 11 TVS Raider Motorcycles amongst our lucky customers. It’s unlike anything we’ve ever featured,”
— Arun Phuyal, Head of Payment and Partnerships, Daraz.
“11.11 is a culmination of all our efforts, and to not leave any stone unturned, we’ve hired more than 1400 new employees including customer care agents and 1000 new delivery agents. Because, on such an occasion such as this, delivering the best customer experience is the greatest priority, no question.”
— Samjhana Subedi, Chief Customer Officer, Daraz
Online payment discounts and 0% EMI
Customers can also enjoy additional discounts of 15% (max Rs. 3000) on Debit Card and 15% (max Rs. 3500) on Credit Card offered by 15 partner banks, according to Head of Payment and Partnerships Arun Phuyal.
Likewise, customers can also take advantage of special discounts from E-Sewa and IME Pay. They can also avail 0% interest Easy Monthly Installments plans (EMI) via credit cards from 4 different partner banks.
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